Arauco Pays Homage to our roots, giving value to the mysticism of our peoples, which uses their symbols to combine essentials values with the spirits and bring a promise of originality, delight and excellence into the world.
The legend says that the name Arauco cames from the word Rag-Co, the name used by the mapuches (mapu-che- men of the land) to describe an area of their land. The name extended through all the territory.